Online Marketing

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Short-form video (TikTok, Reels, Shorts) is still the best way for new people to find you, and the people who win are very good at being clear, fast, and simple. Start with a 2–3 second hook that promises a clear result or does something that makes people stop scrolling. Share just one main idea in 20–60 seconds, add captions for people watching with sound off, and end with a clear CTA like “save this,” “follow for more tips,” or “comment ‘guide’.” Film yourself from the chest up, keep your eyes near the top third of the screen, light your face well (a window in front of you is enough), and record in vertical 9:16 at 1080×1920, 24–30 fps. Write a short script of about 60–120 words, use quick jump cuts every 1–2 seconds, and keep it interesting with b-roll, on-screen text, and a fast recap at the end. Use each app’s own editor for text and captions when you can; if you edit in another app, export in H.264 with good quality, then add native text after you upload. Film a few versions of the same idea to test the first 3 seconds, keep the best hook in frame one, and keep changing your titles, not your main topics. Post the same video on different platforms, but change the caption, hashtags, and CTA to fit each one; use 3–5 hashtags that match clear search terms in your niche. Focus on watch time, replays, and saves by cutting boring parts, making intros shorter, and giving value early. Use simple, repeatable formats like “3 steps,” “Before/After,” “Do this, not that,” “Live review,” or “FAQ.” Post often (3–5 times a week), record several videos in one sitting, and keep an idea list based on comments and search suggestions. Watch stats like how many people keep watching, how long they watch, and how many follow after viewing—then make more videos on the ideas that beat your normal results. Teach something useful, show how you do things, or give quick wins, and keep posting. When one video does really well, make a part two, answer questions from the comments in new videos, and pin a playlist of related clips so people can easily binge and follow while they are most interested.





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